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MA;;结束语;Introduction;Challenges
;Challenges
;◆Motivations;changethepatternoftheworldautomobileindustry
hitVolvohard
“OneFord”strategy
;;TheBRIC(Brazil,Russia,India,China)markets
Chinaisthelargest,mostmature,moststableone;Thefinancialcrisis
Accesstoadvancedcoretechnology
Absorptionofhigh-endtalent
LearntheMarketingSystemModel
Loweroperatingcosts;ashoppingspreeofoverseasacquisitions
;goldenopportunity
Theoutbreakoftheglobalfinancialcrisishasbrought“golden”opportunitytotheChineseenterprises.
Geelyjustseizesonsuchanopportunityprecisely!
theacquisitioncostisrelativelylow,andthewayofacquisitionfundsisdiverse;Accesstoadvancedcoretechnology;Absorptionofhigh-endtalent;LearntheMarketingSystemModel;Loweroperatingcosts;◆Advantages;GeelyandotherChinesefirmswantVolvoforitsstrongbrandnameandtechnology.Itsdealernetworkalsorepresentsachancetopenetrate(打入)theU.S.andEuropeanmarketswithnon-Volvoproduct.;Volvosbrandasasafe,reliablecarcouldhelpdispelqualityconcernsaboutGeelycars.
ARussiancarmagazinerecentlycrashtestedtheGeelyCKat40mphandfoundthatthedriverandpassengerhada10%survivalrate！;Chinaistheonlymajorautomarketstillgrowingdespitetheglobaleconomicslowdown,andinthepastfewmonthsthenumberofsalesinthecountryhasoutstrippedsalesintheU.S.;GeelysexperienceinChinasautomarket,whichispoisedtosurpasstheU.S.astheworldsbiggestautomarketthisyearwithsalespossiblyreaching12millionvehicles.;Fordisamotivatedsellerbecauseitneedstoraisecashandloweritsdebt,especiallyascompetitorsGeneralMotorsandChrysleremergefrombankruptcyprotectionwithrestructuredbalancesheets.
Italsoisasweetprice,totalingaboutonethirdofthe$6.5billionthatFordpaidtenyearsago.;;Volvohasbeenregardedasthemostsecure,c
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