全文可编辑worldreportmarket-加拿大HiFi高保真音乐目标用户分析报告-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Targetaudience:HiFi/stereomusiccenterownersinCanada

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

ThisreportanalysesconsumerswhoansweredMusiccenter(Hifi/stereo)tothemulti-pickquestionWhichofthefollowingelectronicdevicesdoesyourhouseholdown?

ThereportoffersthereaderacomprehensiveoverviewofHiFi/stereomusiccenterownersinCanada:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkHiFi/stereomusiccenterownersinCanada(’’targetaudience’’)againsttheaverageCanadianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingCanada)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesaye2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

HiFi/stereomusiccenterownersinCanada

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

HiFi/stereomusiccenterownerstendtobeolder,36%arepartofGenerationX.

54%ofHiFi/stereomusiccenterownersaremale.

ManyHiFi/stereomusiccenterowners