全文可编辑worldreportmarket-荷兰冰箱用户分析报告：Zanussi扎努西-外文版培训课件2024.7，拓邦，和而泰.ppt

CONSUMERSBRANDS

Refrigerators:Zanussiownersin

theNetherlandsConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofZanussiownersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkZanussiownersintheNetherlands(’’brandusers’’)againstDutchrefrigeratorownersingeneral(’’categoryusers’’),andtheoverallDutchconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheNetherlands)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

ZanussiisthetenthmostownedrefrigeratorbrandintheNetherlandswithBoschinfirstplace

Managementsummary:brandusageandcompetition

Top10mostownedrefrigeratorbrandsintheNetherlands

Bosch

16%

Samsung

12%

AEG

10%

Siemens

8%

LG

6%

Whirlpool

Bek5%

5Liebherr

Miel4%

4Zanussi

3%

4

Notes:Whatbrandisthe(main)refrigeratorinyourhousehold?’’;SinglePick;Base:n=1,841refrigeratorowners