全文可编辑worldreportmarket-日本银行用户分析报告：MIZUHO日本瑞穗金融集团-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Banks:MIZUHOcustomersin

JapaConsumerInsightsreport

May2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofMIZUHOcustomersinJapan:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkMIZUHOcustomersinJapan(’’brandusers’’)againstJapanesebankingcustomersingeneral(’’categoryusers’’),andtheoverallJapaneseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingJapan)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof6%,MIZUHOisoneofthetop5banksinJapanManagementsummary:brandusageandcompetition

Top10mostusedbanksinJapan

JPBANK

20%

MUFG

13%

RakutenBank

SMB8%

8MIZUHO

6%

ResonaBank

3%

AEONBank

NEOBANK

JABank

PayPay2%

2%

1%4

Notes:Atwhichofthesebanksistheaccountheldthatyouprimarilyuse?;SinglePick;Base:n=2,033bankingcustomers

Sources: