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CONSUMERSBRANDS

TVsubscriptions:CMore

customersinSwedeConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofCMorecustomersinSweden:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkCMorecustomersinSweden(’’brandusers’’)againstSwedishpayTVsubscribersingeneral(’’categoryusers’’),andtheoverallSwedishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSweden)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof9%,CMoreisoneofthetop5TVsubscriptionservicesinSweden

Managementsummary:brandusageandcompetition

Top10mostusedTVsubscriptionservicesinSweden

Tele2

25%

Telia

23%

Telenor

Allent11%

10%CMore

9%

Discovery+

Boxe7%

7Bahnhof

3%

Sappa

BålstaKabel-TV(BKTV2%

24

Notes:WithwhichcompanydoyoucurrentlyhaveapaidTVsubscr