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CONSUMERSBRANDS

Dailynewspapers:Basler

ZeitungreadersinSwitzerlandConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofBaslerZeitungreadersinSwitzerland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereaderto

benchmarkBaslerZeitungreadersinSwitzerland

(’’brandusers’’)againstSwissreadersofdailynewspapersingeneral(’’categoryusers’’),andtheoverallSwissconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSwitzerland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

BaslerZeitungistheninthmostreaddailynewspaperinSwitzerlandwith20Minuteninfirstplace

Managementsummary:brandusageandcompetition

Top10mostreaddailynewspapersinSwitzerland

20Minuten

58%

Blick

22%

24heures

18%

AargauerZeitung

Tages-Anzeiger

BernerZeitung

LeTemps

NeueZürcherZeitung

BaslerZeit