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SocialmediainThailanTableofContents

01Overview

SocialmediapenetrationSEA2024,bycountry

NumberofsocialmediauseraccountsAPAC2024,bycountry

SocialnetworkpenetrationThailandQ32023

02MetaPlatformsFacebook

ShareofFacebookusersThailand2024,bygender

LeadingbrandFacebookfanpageswiththemostfansThailand2024,bycompanyLeadingnewsFacebookfanpageswiththemostfansThailand2024

LeadingcelebrityFacebookfanpageswiththemostfansThailand2024

03MetaPlatformsInstagram

InstagramusersinThailand2019-2028

ShareofInstagramusersThailand2024,bygender

LeadingInstagramaccountsThailand2024,bynumberoffollowers

04Othersocialmediaplatforms

YouTubeusersinThailand2024,bygender

TwitterusersinThailand2019-2028

NumberofLinkedInusersinThailand2019-2028

WhatsAppusersinThailand202003

04

05

07

08

09

10

12

13

14

16

17

18

19

05Socialcommerce

NumberofsocialcommerceusersinThailand2020-2028

PenetrationrateofsocialcommerceinThailand2020-2028

RevenueofsocialcommerceinThailand2020-2028

SocialcommerceshoppingfrequencyThailand2023

06Consumerpersepective

DailytimespentusingonlinemediaThailandQ32023,byactivityLeadingtypesofsocialmediaaccountsfollowedThailand2023

MainreasonsforusingsocialmediaThailand2023

FavoritesocialmediaplatformsThailandQ32023

LeadingsocialmediaplatformsforsocialcommerceThailand2023,byageLeadingproductsboughtonsocialcommerceThailand2023,bygende21

22

23

24

26

27

28

29

30

31

1

CHAPTER01

OvervieSocialmediapenetrationinSoutheastAsiaasofJuly2024,bycountry

SocialmediapenetrationSEA2024,bycountrSocialmediapenetration

0%10%20%30%40%50%60%70%80%90%

Singapore

84.8%

Malaysia

78.7%

Thailand

70.7%

Philippines

Vietnam

74.6%

74.9%

Indonesia

56.3%

3

Description:AsofJuly2024,socialmediausagepenetrationinSing