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SocialcommerceinThailanTableofContents

01Overview

Shareofsocialcommercebuyersworldwide2023,bycountryE-commercevalueThailand2017-2023

NumberofsocialmediauseraccountsAPAC2024,bycountrySocialcommerceusagefrequencyAsia2023,bycountry

ShareofsocialcommerceshoppersAPAC2023,bycountry

ShareoflivestreamcommerceshoppersAPAC2023,bycountry02Keyperformanceindicators

Socialcommerceasshareoftotale-commerceworldwide2018-2028RevenueofsocialcommerceinThailand2020-2028

NumberofsocialcommerceusersinThailand2020-2028

PenetrationrateofsocialcommerceinThailand2020-2028

03Socialcommerceplatforms

SocialnetworkpenetrationThailandQ32023

PreferredplatformsforonlineshoppingThailand2022,byplatformLeadingsocialmediaplatformsforsocialcommerceThailand2023PreferredonlinesellingchannelsThailand2022

04Influencermarket03

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InfluencertypethatconsumerspurchasedendorsedproductsThailand2023ImpactofsocialmediainfluencersonpurchasingThailand2023WillingnesstobuyacollaborationproductwithaninfluencerThailand2023ReasonsforbuyingaproductendorsedbyaninfluencerThailand2023ReasonsfornotbuyingaproductendorsedbyaninfluencerThailand2023

05Consumerbehavior

MostinfluentialsourcesofinformationforonlineshoppingThailand2023LeadingproductsboughtonsocialcommerceThailand2023,bygenderSocialcommerceshoppingfrequencyThailand2023

LeadingreasonsforbuyingproductsonsocialmediaThailand2023

LeadingbarrierstonotbuyingproductsonsocialmediaThailand20220

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1

CHAPTER01

OverviePercentageofonlineconsumersbuyingfromsocialnetworksinselectedcountriesworldwidein2023

Shareofsocialcommercebuyersworldwide2023,bycountrShareofrespondents

0%10%20%30%40%50%60%70%80%90