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CONSUMERSBRANDS

Ridesharing:HitchHikeusersinSwitzerland

ConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofHitchHikeusersinSwitzerland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkHitchHikeusersinSwitzerland(’’brandusers’’)againstSwissridesharingusersingeneral(’’categoryusers’’),andtheoverallSwissconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSwitzerland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof14%,HitchHikeisoneofthetop5ridesharingservicesinSwitzerland

Managementsummary:brandusageandcompetition

Top10mostusedridesharingservicesinSwitzerland

Uber

64%

BlaBlaCar

e-carpooling.c20%

19%go!

HitchHike

TaxiphoneGenève

e-covoit15%

14%

13%

YOURTAXI

IDOSH

Tax10%

10%

4

Notes:Whichoftheseridesharing/