新未来大学英语 综合教程3A（智慧版）PPT Unit 4 Section 2.pptxVIP

4Givingbacktosociety

4TextATextBWisdomofChina

4TextAPreviewtaskTextinterpretationComprehensionCriticalthinkingInterculturalwritingLanguageinfocusContentsTextACSRinChina:fromfollowertoleader

4TextAPreviewtaskLookatthetexttitleandpredictwhatmightbediscussedinthetext.Thenreadthetextandcheckifyourpredictionsmatch.IthinkthetextisabouthowCSRhaschangedinChina.Inthepast,Chinesecompaniesweren’tveryinterestedinCSR.Butrecently,moreandmoreChinesecompanieshavebeenactivelyengaginginit,andsomecompaniesarethebestintheworldwhenitcomestoCSR.CSRinChina:Fromfollowertoleader1

4TextATextinterpretation1Overthelast20years,CSRinChinahaschangednearlyasdramaticallyastheeconomyandskylines.CSRwasoriginallyseenasanobligationdrivenbygovernmentregulation,orasaresultofglobaltrends.AsChinesecompanieshavebeguntoassumeanincreasinglyprominentrolearoundtheglobe,manyhavechangedtheirstrategies,movingfromlaggingbehindtoleadinginCSRpractices.ThedevelopmentofCSRinChinahasfollowedthreedistinctstages.CSRinChina:Fromfollowertoleader

4TextATextinterpretation2Inthe1990sandearly2000s,CSRwasaframeworkthatwaslargelyimported.Inthisperiod,itwasseenasanadd-onratherthanacorevalue.Thenin2006cameaturningpointwhentheconceptofCSRwasincludedinChinesecompanylaw,anditshiftedfromanoptionaladd-ontoa“must-do”.Asaresult,manycompaniesbegantopublishCSRreports.Itwasalsoatimewhenlocalacademicinstitutions,NGOs,andsomerenownedinternationalorganizationsstartedresearchingthetopic,andeducatingthosearoundthemonbestpractice.CSRinChina:Fromfollowertoleader3

4TextATextinterpretation4Soonafter,inMay2008,theSichuanearthquakeforeverchangedthelandscapeofCSRinChina.Tendaysaftertheearthquake,donationsbyChinesefirmsreachedRMB?16?billion.