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CONSUMERBRAND

BrandKPIsforchocolate

candybars:TobleroneinIndia

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsand

measureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromDesign:OnlineSurvey

Statista’sConsumerInsightsBrandKPIs.ThereportDuration:approx.15minutes

providesyouwithkeyconsumerinsightsandbenchmarks

officiallanguage(s)ofeachcountrywith

forabrand’sperformanceagainsttheindustryoverallandLanguage:

theircompetitors.AmericanEnglishofferedasanalternative

Brazil,Germany,India,Mexico,U.S.andUK

Ourdataallowsyoutomeasureeachbrand’spositioninRegions:

themarketbycreatingaprofileusingStatista’s5keyNumberofrespondents:approx.5000

performanceindicators.Whichare:awareness,popularity,

Sample:Internetusers,aged18-64,quotasseton

consumption,loyalty,andmediabuzz.

genderandage

ThisreportisbasedonToblerone’sperformanceinthe

Fieldwork:April-May2024

chocolatecandybarmarket.

IfyouwouldliketofindoutmoreabouttheConsumer

InsightsatortheBrandProfiler,pleaseclickthelink

below.

2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”

Sources:ConsumerInsightsGlobal,asofOctober2024

83%ofTobleroneconsumersdisplayloyaltytowardsthe

brandIntroduction:keyinsights

Whodoesthebrandappealto?Howdoesthebrandperforminthemarket?•

•