《高级商务英语听说2》答案.docx

高级商务英语系列教材

高级商务英语听说2

习题答案

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Unit1Branding

PartBInandOut

ClipOne UnderstandingBranding

Listentotheaudioclipandcompletethefollowingsentencesaccordingtowhatyouhaveheard.

1）thoughts;feelings;associations2）fun;caring;cheeky;value;quality

authentically;pretendtobesomethingtheyarenot

reinventingthemselves;occasionallysurprisingtheircustomers5）theirstaff;theircustomers

Listentotheaudioclipagainandcompletethefollowingpassageaccordingtowhatyouhaveheard.

research

learning

ignite

stakeholders

data

profiles

feedback

awareness

promising

personality

positioning

strategy

culture

integrated

controlsystems

ClipTwo BrandPerception

Listentotheaudioclipandcompletethefollowingsentencesaccordingtowhatyouhaveheard.

encroachonApple’shaloofcool;underminethebrand

autonomous;humane;contradictalotof;perceivedtobe

fromastrategicstandpoint;clearlyarticulatedwhatitsbrandstrategyis

peopleareabsolutelysteadfastlyevangelistofthatbrand;theypay30%moreforthem

haveverygracefullyandartfullytakentheirlegacyvalue;completelytransititintosoftware,businesssolutions

ClipThree BestBrandsforComfortableShoes

1. Listentotheaudioclipandcompletethefollowingtableaccordingtowhatyou

haveheard.

Brand

Features

ECCO

offersomethingthatmanyoftheothercomfortbrandsdont,

extremelytrendystyling

Birkenstock

Withfeaturessuchasarchsupport,raisedtoebars,anddeepheelcuts,Birkenstockshoesandsandalsofferplentyofcomfortenhancements,withcontemporarycolorsandstylesandaretruly

feel-goodshoes

NewBalance

offerawiderangeofwidthsandsizes

Clarks

agreatchoicewhenyouwanttobecomfortableandstylish

EasySpirit

youcanwearfromworktodinner,willfeelgood

Mephisto

useofthefinestmaterialsandtechniques

Born

artisticstyling,superiorcraftsmanship,andattentiontocomfort

ClipFour BrandValue

Listentotheaudiocli