方案20171区爱心公益之旅.pptxVIP

2017年1区爱心爱心公益之旅

2017RSD1LoveandCharityJourney

部门Division凯乐盟Key-Power

版本号Version04

更新日期Date2017-05-05

目录Contents

1项目背景ProjectBackground

2项目概述ProjectOverview

3活动执行ActivityExecution

4其他Others

项目背景ProjectBackground

六·一一汽-大众

June1stFAW-VW

是个欢快的节日，是属于所有孩子的节日是个值得信赖的品牌，是个富有爱心的品牌

isahappyholiday,aholidayforallchildrenIsareliablebrand,abrandfulloflove

不论贫穷与富有公益行动，从东北大区做起

richorpoorPublicwelfareactivity,startingfromthe

Northeastregion

关爱留守儿童，关爱贫困地区儿童

Careforstay-at-homechildren,careforchildreninpoorareas

2017年一汽-大众东北区爱心公益行动

正式起航！

2017FAW-VWNortheastRegionLoveandCharityAction

officiallysetssail!

活动背景background

5-6月销售淡季，深耕老客户，结合体验自驾游与公益助学两种形式开展活动，提升展厅集

客并有机会促进老客户再营销。ItislowseasonsalesinMayandJune,deep

ploughingtheoldcustomers,combinedwithdrivingexperienceandpublic

assistancetocarryouractivities,therebypromotebrandcollectionandold

customersales.

体验自驾游

drivingexperience二合一

公益助学Twoforone

publicassistance

增加集客

Promotecollections双发力

老客户再营销Doublepower

Oldcustomersales

项目目的ProjectPurpose

R利用六一节日，表达一汽-大众对贫困地区儿童的关爱，倡行公益活动UseJune1stholidaytoshowFAW-VW’sconcern

forchildreninpoorareas,advocatepublicwelfareactivities

R增加车主信心，同时提升受众对品牌的印象Increa