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2025年商务英语产品研究试题及答案
姓名：____________________
一、多项选择题（每题2分，共20题）
1.ThefollowingareexamplesofproductresearchmethodsEXCEPT:
A.Surveys
B.Focusgroups
C.Historicalanalysis
D.Customertestimonials
2.Whichofthefollowingisaprimaryobjectiveofproductresearch?
A.Identifyingmarkettrends
B.Determiningthecostofproduction
C.Evaluatingtheperformanceofexistingproducts
D.Alloftheabove
3.Whatisthepurposeofconductingacompetitiveanalysis?
A.Tounderstandthestrengthsandweaknessesofcompetitors
B.Todeterminethepriceoftheproduct
C.Toidentifypotentialmarketsegments
D.Toassessthequalityoftheproduct
4.Whichofthefollowingisaquantitativeresearchmethod?
A.Casestudies
B.Surveys
C.Interviews
D.Observationalresearch
5.Inproductresearch,whatisthemaindifferencebetweenprimaryandsecondaryresearch?
A.Primaryresearchisconductedbythecompany,whilesecondaryresearchisgatheredfromexternalsources
B.Secondaryresearchisconductedbythecompany,whileprimaryresearchisgatheredfromexternalsources
C.Primaryresearchinvolvescollectingnewdata,whilesecondaryresearchinvolvesanalyzingexistingdata
D.Noneoftheabove
6.Whatisthefirststepintheproductresearchprocess?
A.Identifyingtheresearchobjective
B.Conductingaliteraturereview
C.Collectingandanalyzingdata
D.Presentingthefindings
7.Whichofthefollowingisaqualitativeresearchmethod?
A.Surveys
B.Focusgroups
C.Interviews
D.Observationalresearch
8.Theproductlifecycleconsistsofwhichstages?
A.Introduction,growth,maturity,anddecline
B.Introduction,decline,maturity,andgrowth
C.Growth,maturity,introduction,anddecline
D.Introduction,maturity,growth,anddecline
9.Whatisthepurposeofconductingmarketsegmentation?
A.Toidentifythemostprofitablemarketsegments
B.Totailormarketingstrategiestospecificcustomergroups
C.Toincreasebrandawareness
D.Alloftheabove
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