2025年商务英语考试的再现试题及答案.docx

2025年商务英语考试的再现试题及答案

姓名：____________________

一、多项选择题（每题2分，共20题）

1.Whichofthefollowingisnotafunctionofmarketing?

A.Creatingproducts

B.Settingprices

C.Advertising

D.Producinggoods

2.Whichofthesetermsisusedtodescribetheprocessofcollectingandanalyzingdatatoidentifyandprioritizemarketsegments?

A.Marketresearch

B.Salesanalysis

C.Marketingmix

D.Consumerbehavior

3.Whichofthefollowingisanexampleofamarketingobjective?

A.Increasemarketshareby5%inthenextyear

B.LaunchanewproductinQ1

C.Developanewcustomerserviceprogram

D.Alloftheabove

4.Whatisthemainpurposeofamarketingplan?

A.Todeterminethebeststrategiesforreachingcustomers

B.Toallocatemarketingbudgetresources

C.Todefinethemarketingmixelements

D.Alloftheabove

5.Whatdoesthetermproductlifecyclereferto?

A.Thestagesaproductgoesthroughfromintroductiontoobsolescence

B.Thedifferentversionsofaproduct

C.Thenumberofunitssoldofaproduct

D.Thecostofmanufacturingaproduct

6.Whatisthemainfocusofcustomerrelationshipmanagement(CRM)?

A.Keepingtrackofcustomerdata

B.Analyzingcustomerfeedback

C.Enhancingcustomersatisfactionandretention

D.Alloftheabove

7.Whichofthefollowingisnotacomponentofthemarketingmix?

A.Product

B.Price

C.Place

D.Promotion

8.Whatisthepurposeofmarketsegmentation?

A.Toidentifydifferentmarketsegments

B.Todevelopproductsandservicestailoredtothosesegments

C.Todeterminethebestchannelsofdistribution

D.Alloftheabove

9.Whatistheprimaryfunctionofamarketingchannel?

A.Topromoteandsellproducts

B.Toprovidecustomerservice

C.Todeliverproductstocustomers

D.Alloftheabove

10.Whichofthefollowingisanexampleofanindirectchannelofdistribution?

A.Aretailstore

B.Adirect-to-consumeronlinewebsite

C.Athird-partydistributor

D.Afranchise

11.Whatisthedifferencebetweenprimaryresearch