2025年商务英语竞争优势试题及答案.docx

2025年商务英语竞争优势试题及答案

姓名：____________________

一、多项选择题（每题2分，共20题）

1.Whichofthefollowingstatementsaboutglobalmarketingstrategiesiscorrect?

A.Itinvolvesadaptingmarketingstrategiestodifferentcountries.

B.Itrequiresunderstandingtheculturaldifferencesoftargetmarkets.

C.Itfocusesonasingleglobalapproachforallmarkets.

D.Itisessentialforinternationalcompaniestohaveaglobalmarketingstrategy.

2.Whatistheprimarygoalofamarketresearchreport?

A.Toanalyzethecompetition.

B.Toidentifymarkettrends.

C.Todeterminethebestmarketingstrategy.

D.Alloftheabove.

3.Whichofthefollowingisanexampleofamarketingmixelement?

A.Productquality

B.Pricingstrategy

C.Distributionchannels

D.Alloftheabove

4.Inwhatstageoftheproductlifecycleisaproductmostlikelytoexperiencerapidgrowth?

A.Introduction

B.Growth

C.Maturity

D.Decline

5.Whatisthedifferencebetweenaproductandaservice?

A.Productsaretangible,servicesareintangible.

B.Productsareexperiences,servicesarephysicalobjects.

C.Productsaresold,servicesarerented.

D.Productsareconsumed,servicesareused.

6.Whichofthefollowingisanexampleofacompetitiveadvantage?

A.Uniqueproductfeatures

B.Lowcostproduction

C.Strongbrandloyalty

D.Alloftheabove

7.Whatisthemainpurposeofabusinessplan?

A.Tooutlinethecompanysgoalsandstrategies.

B.Toprovidefinancialprojections.

C.Toserveasaguideforthecompanysoperations.

D.Alloftheabove

8.Whichofthefollowingisakeyfactorindeterminingthesuccessofaninternationalbusiness?

A.Culturalawareness

B.Languageproficiency

C.Understandingoflocalregulations

D.Alloftheabove

9.Whatistheroleofatradeagreementininternationalbusiness?

A.Toreducetradebarriers

B.Toincreasemarketaccess

C.Toprotectintellectualpropertyrights

D.Alloftheabove

10.Whichofthefollowingisanexampleofamarketsegmentationstrateg