A小区可行性研究报告.docVIP

阳光花园小区可行性研究报告

姓名：张昭

指导教师：赵小勇

目录

一.总论

(一)工程概括································4

1.1地块位置·································4

1.2地区简介·································4

1.3规划方案·································5

〔二〕建设条件·······························5

2.1建设地点条件·····························5

〔三〕投资环境分析···························6

3.1宏观环境分析·····························6

3.2微观环境分析······························6

〔四〕市场分析与价格分析····················7

4.1银川住宅市场分析·························7

4.2西夏区住宅市场具体分析···················8

4.3市场开展前景分析·························9

〔五〕、工程投资估算及盈利分析···············10

5.1工程投资估算及盈利分析···················10

5.2工程建设指标·····························10

5.3投资估算··································11

5.4销售收入···································11

5.5营业税及附加······························12

5.6盈利能力分析·································12

〔六〕工程实施方案······························12

6.1工程建设实施方案····························12

6.2销售方案及营销策略··························13

〔七〕风险分析··································14

7.1工程盈亏平衡分析·····························15

7.2敏感分析····································15

〔八〕结论······································15

一.工程概括

1.1地块位置

该地块位于银川西夏区贺兰山路和同心路岔口。对面紧接宁夏大学北校区和宁夏大学新华学院，有良好的文化气氛。道路宽敞交通便捷，。工程占地126亩，该地用于住宅用地，。容积率为2.0，总建筑面积为16万平方米，小高层和多层相结合，沿街底层为商业配套用房〔约占5%〕。具有一定的开发规模，并能品牌的延续提供保障，给公司带来良好的社会效益和经济效益。

本工程的建设资金完全由本公司自筹，缺乏局部通过土地抵押和预售房款解决。

1.2西夏区简介

西夏区位于自治区首府银川市的西部，总面积987.2平方公里，人口约24万，辖2镇6个街道办事处。西夏区委、政府在三区划界后，结合西夏区的资源优势和区情，提出了建设“工业基地、教育重地、旅游胜地”的工作思路，使西夏区迎来了跨越式开展的春天。今年，西夏区以邓小平理论和“三个代表”重要思想为指导，全面贯彻党的十六大和十六届三中全会精神，树立全面、协调、可持续和以人为本的科学开展观，落实“兴工强区”战略，狠抓工业工程建设和招商引资，进一步优化开展环境，使西夏区经济建设和社会各项事业有了长足的开展。1--7月底，西夏区完成国内生产总值18．24亿元，本级财政收入1845．5万元，分另比同期增长14．8％和16．5％。

1.3规划方案

阳光花园小区规划总用地面积126亩，居住人口1.59万人，规划以居住为主，周边拥有配套的商业、文化娱乐等功能，充分表达了以人为本的对居住环境、居住类型、居住心理的要求。总建筑面积为160000㎡，其中住宅建筑面积为152000㎡，商铺建筑面积8000㎡；建筑密度20.1，容积率为2.0。整体规划充分考虑了各性质用地间的相互协调和衔接，表达了规划区的现代和时尚，具备了高品质的居住环境和高标准的生活效劳设施，创造了清新、雅致的人文居住园区。

形态结构规划

小区规划总目标：特色鲜明、生态优良、经济与环境协调开展的居住园区。

住宅设计—健康、自然、