全文可编辑-brand kpis for gaming hardware and peripherals Logitech in brazil-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforgaminghardwareperipherals:LogitechinBrazil

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonLogitech’sperformanceinthegaminghardwareperipheralmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July-August2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

82%ofLogitechusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Logitech’sbrandingresonatesmorewithGenX

•Logitechgenerallyappealstomenmorethanwomen•AmongLogitechenthusiasts,46%fallunderthehigh-

incomecategory

•Consumerswanttheirgaminghardwareperipheralbrandstohaveauthenticity,reliability,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?•Logitechranksfifthinawarenesswithinthegaminghardwareperipheralmarket

•ThepopularityratingofLogitechis39%

•Logitechranksfifthinusage

•Intermsofloyalty,LogitechissecondinBrazil

•Logitech