全文可编辑-brand kpis for grocery stores nisa in the united kingdom-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforgrocerystores:NisaintheUnitedKingdom

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonNisa’sperformanceinthegrocerystoremarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:June2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

68%ofNisausersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Nisa’sbrandingresonatesmorewithMillennials

•Nisagenerallyappealstowomenmorethanmen•AmongNisaenthusiasts,35%fallunderthehigh-

incomecategory

•Consumerswanttheirgrocerystorebrandstohavereliability,honesty/trustworthiness,andfriendliness

Howdoesthebrandperforminthemarket?

•NisaranksoutsidetheTop10inawarenesswithinthegrocerystoremarket

•ThepopularityratingofNisais10%

•NisaranksoutsidetheTop10inusage

•Intermsofloyalty,NisaisoutsidetheTop10intheUnitedKingdom

•Nisahasascoreof4%formediabuzz

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Sourc