NetLine2024年B2B营销全攻略贯穿B2B买家旅程的精准定位内容策略与活动策划指南英文版143页.pdfVIP

THE2024

MARKETING

MASTERY

WORKBOOK

ToMarketingMastery

and

Beyond

AComprehensiveGuidetoTargeting,Content,

and

Campaigns

acrosstheB2B

Buyer’sJourney

INTRODUCTION

YourJourneyTowardsMarketingMasteryStartsHere

Greetings,explorer!Thisiswhereyour

journey

to

marketingmasterybegins.

Thinkofthisworkbookasyourcompass—your

comprehensiveguide

to

navigatingtheenormousuniverseofB2Bmarketingandsales.

Whetheryou’reamarketingveteranoranewcadet,thisresourcewillbe

yourtrustedco-pilotasyoujourneyacrossthestars,helpingyouelevate

yourskillset,enhanceyourstrategies,andtakeyourmarketinggameto

new,

interstellarheights.

LUNA

THE2024MARKETINGMASTERYWORKBOOK•ToMarketingMasteryandBeyond2

BlazeaTrailThroughtheStars:5AreasofSuccess•RevealandTargetYourBuyers:Exploreyour

universeofbuyers.Discovernewaudiences

Houston,we(might)haveaproblem.and

gaininsightintotheirgoals,motivations,

andreasonstobuy.

B2Bbuyerbehaviorscanchangeatthe

speed

of

light.•UnderstandBuyerBehaviors,Signals,

and

Needs:Gaincompleteclarityintoyour

TheintroductionofAIhasleveledtheplaying

targetaccounts,theirbuyingcommittees,

fieldandmadethemarketmorecompetitive

and

theindividualbuyerswithinthem.

(and

noisier)thanever.

•CreateStellarConten