全文可编辑-brand kpis for headphones beyerdynamic in india-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforheadphones:

BeyerdynamicinIndiConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonBeyerdynamic’sperformanceintheheadphonemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July-August2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

51%ofBeyerdynamicusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Beyerdynamic’sbrandingresonatesmorewithMillennials

•Beyerdynamicgenerallyappealstomenmorethanwomen

•AmongBeyerdynamicenthusiasts,52%fallunderthehigh-incomecategory

•Consumerswanttheirheadphonebrandstohavecoolness,authenticity,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?

•BeyerdynamicranksoutsidetheTop10inawarenesswithintheheadphonemarket

•ThepopularityratingofBeyerdynamicis19%

•BeyerdynamicranksoutsidetheTop10inusage

•Intermsofloyalty,BeyerdynamicisoutsidetheTop10inIndia

•Beyer