全文可编辑-brand kpis for headphones edifier in brazil-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforheadphones:EdifierinBrazil

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonEdifier’sperformanceintheheadphonemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July-August2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

68%ofEdifierusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Edifier’sbrandingresonatesmorewithMillennials•Edifiergenerallyappealstomenmorethanwomen•AmongEdifierenthusiasts,50%fallunderthehigh-

incomecategory

•Consumerswanttheirheadphonebrandstohavereliability,authenticity,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?•EdifierranksoutsidetheTop10inawarenesswithintheheadphonemarket

•ThepopularityratingofEdifieris21%

•Edifierrankstenthinusage

•Intermsofloyalty,EdifierisoutsidetheTop10inBrazil

•Edifierhasascoreof16%formediabuzz

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Sources:Statist