全文可编辑-brand kpis for headphones Beats in germany-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforheadphones:BeatsinGermany

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonBeats’performanceintheheadphonemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:July-August2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

78%ofBeatsusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Beats’brandingresonatesmorewithMillennials•Beatsgenerallyappealstomenmorethanwomen•AmongBeatsenthusiasts,44%fallunderthehigh-

incomecategory

•Consumerswanttheirheadphonebrandstohavehighvalue,reliability,andcoolness

Howdoesthebrandperforminthemarket?•BeatsranksoutsidetheTop10inawarenesswithintheheadphonemarket

•ThepopularityratingofBeatsis35%

•Beatsrankssixthinusage

•Intermsofloyalty,BeatsisfifthinGermany

•Beatshasascoreof19%formediabuzz

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Sources:StatistaConsumerInsightsGlobal,asofNovember2024

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