全文可编辑-brand kpis for grocery stores grupo pereira in brazil-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforgrocerystores:GrupoPereirainBrazil

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonGrupoPereira’sperformanceinthegrocerystoremarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:June2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

67%ofGrupoPereirausersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•GrupoPereira’sbrandingresonatesmorewithGenZ•GrupoPereiragenerallyappealstomenmorethan

women

•AmongGrupoPereiraenthusiasts,33%fallunderthehigh-incomecategory

•Consumerswanttheirgrocerystorebrandstohavehonesty/trustworthiness,reliability,andauthenticity

Howdoesthebrandperforminthemarket?

•GrupoPereiraranksoutsidetheTop10inawarenesswithinthegrocerystoremarket

•ThepopularityratingofGrupoPereirais13%

•GrupoPereiraranksoutsidetheTop10inusage

•Intermsofloyalty,GrupoPereiraisoutsidetheTop1