牛津译林版（2019）选择性必修第二册Unit 1 The mass media Extended reading(1)课件-(18张ppt)（含音频+视频）.pptxVIP

Unit1ThemassmediaExtendedreading

1.WhatotherthingswecanreadontheInternetexceptforthenews?2.Wheredoadvertisementsusuallyappear?Novels,advertisements,messagesandsoon.Almosteverywhere.Step1Lead-in

Thewaysofadvertising

Haveyoueverpurchasedaproductorserviceafterseeingtheadvertisementpromotingit?Whyorwhynot?2StepStep2Discussion

Canyouguesswhatthisadvertisementabout?Wouldyoubuythisproductafterwatchingthevideo?

Step3ReadingTopicsentenceofeachparagraph点击添加标题点击添加标题点击此处添加章节的描述内容，字数不超过20字。点击添加标题

Analysis[Para.6](9)________________Productionplacement[Para.5](8)________________Brandambassadors[Para.4](7)_________________Slogans[Para.3](6)___________________________________Reasonsforadvertisingonmassmedia[Para.2]HistoryPart1[Para.1]IntroductionPart2[Para.(1)______](2)_________________________________________RelationshipbetweenadvertisingandmassmediaPart3[Para.(3)______](4)_________________________________________TechniquesusedbyadvertisersPart4[Para.(5)______]Futuredevelopment2–34–67Advertising:thepowerofpersuasion

Readpara.1andanswerthefollowingquestion?Whatisthepurposeofadvertising?Advertisingaimstopromoteaproductorservice.Inotherwords,ittriestopersuadepeopletobuyit.Step4Carefulreading

Readpara.2-3andanswerthefollowingquestions.?Howhaveadvertisingandthemassmediadevelopedhandinhand?Thehistoryofadvertisinghasalwaysbeencloselylinkedwiththatofthemassmedia.Asmediachannelshavegrowninnumberandtype,sohaveadvertisements.?Whatisthepurposeofamassmediaadvertisingcampaign?Amassmediaadvertisingcampaignisoftenlaunchedbyacompanytopromoteitsproductorservice.

Readpara.4-6andanswerthefollowingquestions.Whatisthepowerofmemorableslogans?→Whatisa“brandambassador”?Whattypesofmassmediauseproductplacement?Memorablesloganscannotonlyboostsales