全文可编辑-Brand KPIs for milk alternatives Allos in Germany-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsformilkalternatives:AllosinGermany

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonAllos’performanceinthemilkalternativemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

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Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

77%ofAllosconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Allos’brandingresonatesmorewithMillennials•Allosgenerallyappealstomenmorethanwomen•AmongAllosenthusiasts,35%fallunderthehigh-

incomecategory

•Consumerswanttheirmilkalternativebrandstohavehighvalue,sustainability,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?•Allosranksninthinawarenesswithinthemilkalternativemarket

•ThepopularityratingofAllosis21%

•AllosranksoutsidetheTop10inconsumption•Intermsofloyalty,AllosisfifthinGe