全文可编辑-Brand KPIs for online education services Pluralsight in Germany-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforonlineeducationservices:PluralsightinGermany

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonPluralsight’sperformanceintheonlineeducationservicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:August-September2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

70%ofPluralsightusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Pluralsight’sbrandingresonatesmorewithMillennials

•Pluralsightgenerallyappealstomenmorethanwomen

•AmongPluralsightenthusiasts,42%fallunderthehigh-incomecategory

•Consumerswanttheironlineeducationservicebrandstohavereliability,highvalue,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?•PluralsightranksoutsidetheTop10inawarenesswithintheonlineeducationservicemarket

•ThepopularityratingofPluralsightis19%

•PluralsightranksoutsidetheTop10inusage

•Intermsof