全文可编辑-Brand KPIs for online education services Platzi in Mexico-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforonlineeducationservices:PlatziinMexico

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonPlatzi’sperformanceintheonlineeducationservicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:August-September2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

73%ofPlatziusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Platzi’sbrandingresonatesmorewithMillennials•Platzigenerallyappealstomenmorethanwomen•AmongPlatzienthusiasts,38%fallunderthehigh-

incomecategory

•Consumerswanttheironlineeducationservicebrandstohavecleverness,honesty/trustworthiness,andreliability

Howdoesthebrandperforminthemarket?•PlatziranksoutsidetheTop10inawarenesswithintheonlineeducationservicemarket

•ThepopularityratingofPlatziis24%

•PlatziranksoutsidetheTop10inusage

•Intermsofloyalty,PlatziisoutsidetheTop10inMe