全文可编辑-Brand KPIs for outdoor fashion Marmot in the United Kingdom-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforoutdoorfashion:MarmotintheUnitedKingdom

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.

ThisreportisbasedonMarmot’sperformanceintheoutdoorfashionmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:February-March2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Ownership”

Sources:StatistaConsumerInsightsGlobal,asofOctober2024

48%ofMarmotownersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Marmot’sbrandingresonatesmorewithMillennials•Marmotgenerallyappealstomenmorethanwomen•AmongMarmotenthusiasts,65%fallunderthehigh-

incomecategory

•Consumerswanttheiroutdoorfashionbrandstohavereliability,authenticity,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?

•MarmotranksoutsidetheTop10inawarenesswithintheoutdoorfashionmarket

•ThepopularityratingofMarmotis16%

•MarmotranksoutsidetheTop10inownership

•Intermsofloya