新职业英语职业综合英语2（第三版）VR版Unit+5+PPT课件.pptx

职业综合英语2

Unit5

Brand

1Warming-up

2ReadingA

3WisdomofChina

4ReadingB

5LanguageLab

6ListeningSpeaking

7Writing

8Mini-project

9Self-studyRoom

01Warming-up

Task

Discusswithyourpartnerandmatchtheexamplesoffamouscompanieswiththe

correspondingbrand-namingmethods.

MethodsExamples

Usethenameofaperson,place,oranobjectFord,Li-Ning

Usethefirstlettersofthefullname(acronym)DJI,KFC

ShowtheproductorserviceofthecompanyPizzaHut

MakeupanewwordSony

UseaconcepttoexpressthespiritofthecompanyorCleanClear,Huawei

thefeaturesoftheproductorservice

UseanamethatsoundsforeignHäagen-Dazs

Ford,foundedbyHenryFordin1903,isthefourthbiggest

automakerintheworldin2010.

Li-NingistheChineseleaderinathleticappareland

footwear,rootedinthevisionofitsfounderandnamesake,

thechampiongymnastMr.LiNing.Hefoundedthe

companyin1990withthesimplegoalofprovidingChinese

athleteswithanationalbrandtowearontheworldstageof

theOlympics.

KFC,alsoknownasKentuckyFriedChicken,isachainoffast

foodrestaurantsbasedinKentucky,theUnitedStates.

PizzaHutisanAmericanrestaurantchainandinternational

franchisethatoffersdifferentstylesofpizzaalongwithside

dishes.

Sonyisoneoftheleadingmanufacturersofelectronics

productsfortheconsumerandprofessionalmarkets.The

foundersmadeupthenamefromsonus,theLatinwordfor

sound,andalsofromtheEnglishslangword“sonny”.

CleanClearisalineofskincareproductsownedby

JohnsonJohnson,aNewJersey-basedcompanydating

backto1886.Thenamewaschosentoconveytheline’s

fragrance-freeandcolor-freecomposition.

Huawei,foundedin1987,isaleadingglobalproviderof

informationandcommunicationstechnology(ICT)

infrastructureandsmartdevic