全文可编辑-Brand KPIs for online education services UpGrad in India-外文版培训课件（2025.2）.pptVIP

CONSUMERBRAND

BrandKPIsforonlineeducationservices:UpGradinIndia

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonUpGrad’sperformanceintheonlineeducationservicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:August-September2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

75%ofUpGradusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•UpGrad’sbrandingresonatesmorewithMillennials•UpGradgenerallyappealstomenmorethanwomen•AmongUpGradenthusiasts,46%fallunderthehigh-

incomecategory

•Consumerswanttheironlineeducationservicebrandstohavehonesty/trustworthiness,friendliness,andauthenticity

Howdoesthebrandperforminthemarket?

•UpGradranksseventhinawarenesswithintheonlineeducationservicemarket

•ThepopularityratingofUpGradis38%

•UpGradrankseighthinusage

•Intermsofloyalty,UpGradisseventhinIndia

•UpGradhasascoreof31%fo