全文可编辑-Brand KPIs for online education services Stanford Online in the United States-外文版培训课件（2025.2）.pptVIP

CONSUMERBRAND

BrandKPIsforonlineeducationservices:StanfordOnlineintheUnitedStates

ConsumerInsightsreport

November2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonStanfordOnline’sperformanceintheonlineeducationservicemarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:August-September2024

2

Notes:

Sources:StatistaConsumerInsightsGlobal,asofNovember2024

67%ofStanfordOnlineusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•StanfordOnline’sbrandingresonatesmorewithBabyBoomers

•StanfordOnlinegenerallyappealstomenmorethanwomen

•AmongStanfordOnlineenthusiasts,51%fallunderthehigh-incomecategory

•Consumerswanttheironlineeducationservicebrandstohavehighvalue,honesty/trustworthiness,andauthenticity

Howdoesthebrandperforminthemarket?

•StanfordOnlinerankseighthinawarenesswithintheonlineeducationservicemarket

•ThepopularityratingofStanfordOnlineis23%

•StanfordOnlineranksoutsid