全文可编辑-Brand KPIs for ready-made-food Bem Brasil in Brazil-外文版培训课件（2025.2）.pptx

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2025-05-27 发布于广东
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全文可编辑-Brand KPIs for ready-made-food Bem Brasil in Brazil-外文版培训课件（2025.2）.pptx

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BrandKPIsforready-made-food:BemBrasilinBrazilConsumerInsightsreportDecember2024CONSUMERBRAND

ThereportThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.ThisreportisbasedonBemBrasil’sperformanceintheready-made-foodmarket.IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.MethodologyDesign:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.7500Sample:Internetusers,aged18-64,quotassetongenderandageFieldwork:April-July20242Notes: Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024Introduction:studydetailsDiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Howdoesthebrandperforminthemarket?BemBrasilrankstenthinawarenesswithintheready-made-foodmarketThepopularityratingofBemBrasilis48%BemBrasilranksfifthinconsumptionIntermsofloyalty,BemBrasiliseighthinBrazilBemBrasilhasascoreof27%formediabuzz3Introduction:keyinsights86%ofBemBrasilconsumersdisplayloyaltytowardsthebrandWhodoesthebrandappealto?BemBrasil’sbrandingresonatesmorewithMillennialsBemBrasilgenerallyappealstowomenmorethanmenAmongBemBrasilenthusiasts,39%fallunderthehigh-incomecategoryConsumerswanttheirready-made-foodbrandstohavereliability,honesty/t