全文可编辑-Brand KPIs for shoes Tamaris in Germany-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforshoes:TamarisinGermanyConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonTamaris’performanceintheshoemarket.Fieldwork:February-March2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

79%ofTamarisownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Tamaris’brandingresonatesmorewithGenX?Tamarisgenerallyappealstowomenmorethanmen?Tamarisranksseventhinawarenesswithintheshoemarket?ThepopularityratingofTamarisis24%?Tamarisrankstenthinownership?AmongTamarisenthusiasts,34%fallunderthehigh-incomecategory?Consumerswanttheirshoebrandstohavehighvalue,reliability,andcoolness?Intermsofloyalty,TamarisisthirdinGermany?Tamarishasascoreof20%formediabuzz3Sources:StatistaConsumerInsightsGlobal,asofDecember2024

CHAPTE