全文可编辑-Brand KPIs for smart home Wipro in India-外文版培训课件（2025.2）.pptVIP

CONSUMERBRANDBrandKPIsforsmarthome:WiproinIndiaConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonWipro’sperformanceinthesmarthomemarket.Fieldwork:July-August2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024

75%ofWiprousersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Wipro’sbrandingresonatesmorewithMillennials?Wiprogenerallyappealstomenmorethanwomen?Wiproranksseventhinawarenesswithinthesmarthomemarket?ThepopularityratingofWiprois39%?Wiprorankstenthinusage?AmongWiproenthusiasts,42%fallunderthehigh-incomecategory?Consumerswanttheirsmarthomebrandstohavehonesty/trustworthiness,authenticity,andcoolness?Intermsofloyalty,WiproisfifthinIndia?Wiprohasascoreof28%formediabuzz3Sources:StatistaConsumerInsightsGlobal,asofNovember2024

CHAPTER01BrandprofileInthissection,weshowthedem