全文可编辑-Brand KPIs for yogurt Chamyto in Brazil-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforyogurt:ChamytoinBrazilConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.7500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonChamyto’sperformanceintheyogurtmarket.Fieldwork:April-July2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

80%ofChamytoconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Chamyto’sbrandingresonatesmorewithGenZ?Chamytoranksseventhinawarenesswithintheyogurtmarket?Chamytogenerallyappealstowomenmorethanmen?ThepopularityratingofChamytois43%?Chamytorankstenthinconsumption?AmongChamytoenthusiasts,31%fallunderthehigh-incomecategory?Intermsofloyalty,ChamytoisoutsidetheTop10in?ConsumerswanttheiryogurtbrandstohaveBrazilreliability,authenticity,andhonesty/trustworthiness?Chamytohasascoreof20%formediabuzz3Sources:StatistaConsumerInsi