全文可编辑-Brand KPIs for yogurt Oikos in Mexico-外文版培训课件（2025.2）.ppt

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2025-05-24 发布于广东
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全文可编辑-Brand KPIs for yogurt Oikos in Mexico-外文版培训课件（2025.2）.ppt

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CONSUMERBRANDBrandKPIsforyogurt:OikosinMexicoConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.7500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonOikos’performanceintheyogurtmarket.Fieldwork:April-July2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

88%ofOikosconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Oikos’brandingresonatesmorewithMillennials?Oikosgenerallyappealstowomenmorethanmen?Oikosrankseighthinawarenesswithintheyogurtmarket?ThepopularityratingofOikosis63%?Oikosranksfourthinconsumption?Intermsofloyalty,OikosisfirstinMexico?Oikoshasascoreof47%formediabuzz?AmongOikosenthusiasts,35%fallunderthehigh-incomecategory?Consumerswanttheiryogurtbrandstohaveauthenticity,reliability,andhonesty/trustworthiness3Sources:StatistaConsumerInsightsGlobal,asofOctober