全文可编辑-Brand KPIs for spirits BACARDI in the United Kingdom-外文版培训课件（2025.2）.ppt

下载文档

0
0
约1.75万字
约 19页
2025-05-24 发布于广东
举报
版权申诉
保障服务

全文可编辑-Brand KPIs for spirits BACARDI in the United Kingdom-外文版培训课件（2025.2）.ppt

1、本文档共19页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

CONSUMERBRANDBrandKPIsforspirits:BACARDIintheUnitedKingdomConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonBACARDI’sperformanceinthespiritmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

72%ofBACARDIconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??BACARDI’sbrandingresonatesmorewithMillennials?BACARDIranksfourthinawarenesswithinthespiritmarket?BACARDIgenerallyappealstomenmorethanwomen?ThepopularityratingofBACARDIis31%?BACARDIranksseventhinconsumption?AmongBACARDIenthusiasts,34%fallunderthehigh-incomecategory?Intermsofloyalty,BACARDIisoutsidetheTop10in?ConsumerswanttheirspiritbrandstohavetheUnitedKingdomauthenticity,highvalue,andhonesty/trustworthiness?BACARDIhasascoreof19%formediabuz