全文可编辑-Brand KPIs for spirits Black White in Mexico-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforspirits:BlackWhiteinMexicoConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonBlackWhite’sperformanceinthespiritmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

72%ofBlackWhiteconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??BlackWhite’sbrandingresonatesmorewith?BlackWhiteranksoutsidetheTop10inawarenessMillennialswithinthespiritmarket?BlackWhitegenerallyappealstomenmorethanwomen?ThepopularityratingofBlackWhiteis37%?BlackWhiteranksseventhinconsumption?AmongBlackWhiteenthusiasts,32%fallunderthehigh-incomecategory?Intermsofloyalty,BlackWhiteisoutsidetheTop10inMexico?Consumerswanttheirspiritbrandstohaveauthenticity,reliability,andhonesty/trustworthiness?Bla