东方树叶广告策划书（3篇）.docxVIP

东方树叶广告策划书（3篇）

东方树叶广告策划书（精选3篇）

东方树叶广告策划书篇1

目录

一、内容提要······································2二、市场环境分析··································2

1.1东方树叶福建市场现状分析1.2消费者特点

1.3东方树叶产品特色分析1.4、Swot分析1.5竞争对手分析

三、营销提案·······································5

3.1市场定位

3.2具体的营销推广策略

四、创意设计提案···································6

4.1东方树叶的电视广告4.2平面广告4.3音频广告

五.媒介提案·······································8

六、广告预算·······································8

七、东方树叶市场调查问卷···························9

一、内容提要

在健康生活理念的推动下，茶饮料因其健康、天然富含多种有益于人体的物质而受到消费者的青睐。农夫山泉公司也认识到了这一点，推出了一款以东方树叶命名的茶饮料，产品的主要特色是不含糖