全文可编辑-brand kpis fuer eiscreme halo top in den vereinigten staaten-外文版培训课件（2025.2）-worldreportmarket.pptVIP

CONSUMERBRANDBrandKPIsforicecream:HaloTopintheUnitedStatesConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonHaloTop’sperformanceintheicecreammarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

76%ofHaloTopconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??HaloTop’sbrandingresonatesmorewithMillennials?HaloTopranksoutsidetheTop10inawarenesswithintheicecreammarket?HaloTopgenerallyappealstowomenmorethanmen?ThepopularityratingofHaloTopis26%?AmongHaloTopenthusiasts,48%fallunderthe?HaloTopranksoutsidetheTop10inconsumptionhigh-incomecategory?Intermsofloyalty,HaloTopisoutsidetheTop10in?ConsumerswanttheiricecreambrandstohavetheUnitedStatesauthenticity,highvalue,andhonesty/trustworthiness