全文可编辑-brand kpis fuer antiviren und sicherheitssoftware norton in mexiko-外文版培训课件（2025.2）-worldreportmarket.ppt

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全文可编辑-brand kpis fuer antiviren und sicherheitssoftware norton in mexiko-外文版培训课件（2025.2）-worldreportmarket.ppt

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CONSUMERBRANDBrandKPIsforantivirussecuritysoftware:NortoninMexicoConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonNorton’sperformanceintheantivirussecuritysoftwaremarket.Fieldwork:August-September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024

75%ofNortonusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Norton’sbrandingresonatesmorewithMillennials?Nortongenerallyappealstomenmorethanwomen?Nortonranksthirdinawarenesswithintheantivirussecuritysoftwaremarket?ThepopularityratingofNortonis56%?Nortonranksfifthinusage?AmongNortonenthusiasts,44%fallunderthehigh-incomecategory?Consumerswanttheirantivirussecuritysoftwarebrandstohavereliability,honesty/trustworthiness,andcleverness?Intermsofloyalty,NortonisfifthinMexico?Nortonhasascoreof34%formediabuzz3Sources:StatistaConsumerInsi