全文可编辑-brand kpis fuer auto und motorrad onlineshops arnold clark im vereinigten koenigreich-外文版培训课件（2025.2）-worldreportmarket.ppt

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全文可编辑-brand kpis fuer auto und motorrad onlineshops arnold clark im vereinigten koenigreich-外文版培训课件（2025.2）-worldreportmarket.ppt

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CONSUMERBRANDBrandKPIsforcarmotorcycleonlineshops:ArnoldClarkintheUnitedKingdomConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonArnoldClark’sperformanceinthecarmotorcycleonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofDecember2024

83%ofArnoldClarkusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??ArnoldClark’sbrandingresonatesmorewithGenX?ArnoldClarkrankssecondinawarenesswithinthecarmotorcycleonlineshopmarket?ArnoldClarkgenerallyappealstomenmorethanwomen?ThepopularityratingofArnoldClarkis30%?ArnoldClarkranksninthinusage?AmongArnoldClarkenthusiasts,36%fallunderthehigh-incomecategory?Intermsofloyalty,ArnoldClarkissecondinthe?Consumerswanttheircarmotorcycleonlineshopbrandstohavehonesty/trustworthiness,reliability,andfriendlinessUnitedKingdom?Ar