全文可编辑-brand kpis fuer auto und motorrad onlineshops autoboersede in deutschland-外文版培训课件（2025.2）-worldreportmarket.ppt

CONSUMERBRANDBrandKPIsforcarmotorcycleonlineshops:autob?rse.deinGermanyConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonautob?rse.de’sperformanceinthecarmotorcycleonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofDecember2024

54%ofautob?rse.deusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??autob?rse.de’sbrandingresonatesmorewithGenZ?autob?rse.deranksoutsidetheTop10inawarenesswithinthecarmotorcycleonlineshopmarket?autob?rse.degenerallyappealstomenmorethanwomen?Thepopularityratingofautob?rse.deis20%?autob?rse.derankssixthinusage?Amongautob?rse.deenthusiasts,45%fallunderthehigh-incomecategory?Intermsofloyalty,autob?rse.deisoutsidetheTop10?Consumerswanttheircarmotorcycleonlineshopbrandstohavereliability,honesty/trustworthiness,andhighvalueinGermany?au