全文可编辑-brand kpis fuer fluggesellschaften easyjet in deutschland-外文版培训课件（2025.2）-worldreportmarket.ppt

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全文可编辑-brand kpis fuer fluggesellschaften easyjet in deutschland-外文版培训课件（2025.2）-worldreportmarket.ppt

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CONSUMERBRANDBrandKPIsforairlines:easyJetinGermanyConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.1250Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedoneasyJet’sperformanceintheairlinemarket.Fieldwork:May-June2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofOctober2024

69%ofeasyJetusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??easyJet’sbrandingresonatesmorewithBaby?easyJetrankstenthinawarenesswithintheairlineBoomersmarket?easyJetgenerallyappealstomenmorethanwomen?ThepopularityratingofeasyJetis24%?easyJetrankseighthinusage?AmongeasyJetenthusiasts,36%fallunderthehigh-incomecategory?Intermsofloyalty,easyJetisoutsidetheTop10in?ConsumerswanttheirairlinebrandstohaveGermanyreliability,honesty/trustworthiness,andfriendliness?easyJethasascoreof12%formediabuzz3Sources:StatistaConsumerInsightsGlobal,asofOctober2024

CHAPTER01BrandprofileInthiss