全文可编辑-英国高级时尚品牌关键绩效指标KPI分析报告：HUGO BOSS-外文版培训课件.pptVIP

温馨提示：以下内容均为外文报告原文，请外语不好的同学谨慎打开。

消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………

CONSUMERBRAND

BrandKPIsforpremiumfashion:HugointheUnitedKingdom

ConsumerInsightsreport

September2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.

ThisreportisbasedonHugo’sperformanceinthepremiumfashionmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:February-March2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Ownership”

Sources:

ConsumerInsightsGlobal,asofSeptember2024

65%ofHugoownersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Hugo’sbrandingresonatesmorewithMillennials

•Hugogenerallyappealstomenmorethanwomen•AmongHugoenthusiasts,38%fallunderthehigh-

incomecategory

•Consumerswanttheirpremiumfashionbrandstohaveauthenticity,honesty/trustworthiness,andhighvalue

Howdoesthebrandperforminthemarket?•Hugorankseighthinawarenesswithinthepremiumfashionmarket

•ThepopularityratingofHugois25%

•HugoranksoutsidetheTop10inown