英国珠宝品牌关键绩效指标KPI分析报告：Ernest Jones-外文版培训课件.ppt

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消费电子，智能硬件，工业，农业，自动化，机器

人，服务，教育………

CONSUMERBRAND

BrandKPIsforjewelry:ErnestJones

intheUnitedKingdom

ConsumerInsightsreport

September2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsand

measureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromDesign:OnlineSurvey

Statista’sConsumerInsightsBrandKPIs.ThereportDuration:approx.15minutes

providesyouwithkeyconsumerinsightsandbenchmarks

officiallanguage(s)ofeachcountrywith

forabrand’sperformanceagainsttheindustryoverallandLanguage:

theircompetitors.AmericanEnglishofferedasanalternative

Brazil,Germany,India,Mexico,U.S.andUK

Ourdataallowsyoutomeasureeachbrand’spositioninRegions:

themarketbycreatingaprofileusingStatista’s5keyNumberofrespondents:approx.2500

performanceindicators.Whichare:awareness,popularity,

Sample:Internetusers,aged18-64,quotasseton

ownership,loyalty,andmediabuzz.

genderandage

ThisreportisbasedonErnestJones’performancein

Fieldwork:February-March2024

thejewelrymarket.

IfyouwouldliketofindoutmoreabouttheConsumer

InsightsatortheBrandProfiler,pleaseclickthelink

below.

2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”

Sources:ConsumerInsightsGlobal,asofSeptember2024

65%ofErnestJonesownersdisplayloyaltytowardsthe

brandIntroduction:keyinsights

Whodoesthebrandappealto?Howdoesthebrandperforminthemarket?•Ernest