全文可编辑-中国音箱用户分析报告：Bang Olufsen-培训课件.pptVIP

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消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………

CONSUMERSBRANDS

Speakers:BangOlufsen

ownersinChinConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofBangOlufsenownersinChina:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkBangOlufsenownersinChina(’’brandusers’’)againstChineseownersofspeakersingeneral(’’categoryusers’’),andtheoverallChineseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingChina)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

BangOlufsenranksoutsidethetop10ofmostownedspeakerbrandsinChina

Managementsummary:brandusageandcompetition

Top10mostownedspeakerbrandsinChina

Apple

Edifie26%

26%Huawei

22%

Xiaomi/Mi

20%

Redmi

19%

Bose

Amazo10%

10%Sony

8%

HarmanKardon

7%

JBL

6%

4

Notes:Whatbrandsarethespeakersinyourhousehold?’’;MultiPick;Base:n=2,179owne