参考定位集课件positioning.pdfVIP

Positioning：

Centralisation:

Francehasalongandnotablehistoryofcentralisationreflectedinitsgeography,

transportationsystem,Governmentandbusiness.

Thisoutlookoriginatedinthepowerandauthorityoftheearliermonarchsanddespitethe

democraticsociety,remainsasignificantpartoftheFrenchpresidencytoday.

IntheworldofFrenchbusiness,centralisationexistsintheconcentratedauthoritythat

generallylieswithoneindividual.

Individualismandindividuality:

France’sdistinguishedindividualityisanimportantculturalcharacteristicthatdescribesthe

Frenchpassionforuniquenessandfreedomofopinion,bothinsocietyandinbusiness.

However,individualityreferstohavingaseparatebutequalsenseofplaceinsociety.

IndividualismintheFrenchbusinessenvironmentmeansthatagreaterconcernisplacedon

socialstatusandbeingjudgedasanindividual.

Uncertaintyavoidance:

Highuncertaintyavoidanceculturestendtobeworriedaboutthefuture.Theyhavehigh

levelsofanxietyandarehighlyresistanttochange.Therefore,theseculturesdevelopmanyrules

tocontrolsocialbehaviors.Ontheotherhand,lowuncertaintyavoidanceculturestendtolive

daytoday,andtheyaremorewillingtoacceptchangeandtakerisks.Conflictandcompetition

arenatural,dissentisacceptable,devianceisnotthreatening,andindividualachievementis

regardedasbeneficial.Thus,theseculturesneedfewrulestocontrolsocialbehaviors.

OneaspectofFrenchculturethathasamajorinfluenceonbusinessinFrance,isthe

country’sattentiontorulesandregulations.

TheFrenchhavealowtoleranceforuncertaintyandambigui