bec12.2考试试题及答案.docVIP

bec12.2考试试题及答案

一、单项选择题（每题2分，共10题）

1.Whichofthefollowingisacommonbusinesscommunicationtool?

A.Fax

B.Carrierpigeon

C.Smokesignals

D.Morsecode

答案：A

2.Inbusiness,whatdoesROIstandfor?

A.ReturnonInvestment

B.RightofInspection

C.RoyaltyofInvention

D.RiskofIgnorance

答案：A

3.Themostimportantfactorincustomersatisfactionisusually?

A.Price

B.Productquality

C.After-salesservice

D.Packaging

答案：B

4.Acompanysbrandimageismainlybuiltthrough?

A.Advertising

B.Employeeuniforms

C.Officelayout

D.Factorylocation

答案：A

5.Whichofthefollowingisnotatypicalformofbusinessorganization?

A.Soleproprietorship

B.Duopoly

C.Partnership

D.Corporation

答案：B

6.Whenmakingabusinesspresentation,thefirststepisusually?

A.Introduction

B.Conclusion

C.Body

D.QA

答案：A

7.Whatisthemainpurposeofmarketresearch?

A.Toincreaseproduction

B.Tounderstandcustomers

C.Toreducecosts

D.Tohireemployees

答案：B

8.Whichofthefollowingisafinancialstatement?

A.Shoppinglist

B.Balancesheet

C.To-dolist

D.Partyinvitation

答案：B

9.Ininternationalbusiness,whichcurrencyismostwidelyused?

A.Euro

B.Yuan

C.Dollar

D.Pound

答案：C

10.Agoodbusinessleadershouldhaveallofthefollowingqualitiesexcept?

A.Vision

B.Arrogance

C.Integrity

D.Decisiveness

答案：B

二、多项选择题（每题2分，共10题）

1.Whichofthefollowingareelementsofmarketingmix?

A.Product

B.Price

C.Place

D.Promotion

答案：ABCD

2.Thefunctionsofhumanresourcesdepartmentmayinclude?

A.Recruitment

B.Training

C.Payrollmanagement

D.Officecleaning

答案：ABC

3.Commonbusinessrisksmaycomefrom?

A.Marketcompetition

B.Naturaldisasters

C.Changesingovernmentpolicies

D.Employeevacations

答案：ABC

4.Whatarethecharacteristicsofagoodbusinessplan?

A.Cleargoals

B.Feasiblestrategies

C.Detailedmarketanalysis

D.Lotsofpictures

答案：ABC

5.Whichofthefollowingcanbeusedtopromoteabusiness?

A.Socialmedia

B.Traditionalmedia

C.W